Rogin-e Boost | The One With the Centaur Husband

Imagine… selling a supplement for men from a 20+ year old perspective. Luckily, this Gen Z knew how to look through insights on social media. From there, the team wrote a story based on what’s common with Filipino women:

They’re more likely to buy vitamins for themselves (and their family) than men.

The film garnered more than 50 million views across multiple social media platforms during the campaign period (July to September 2024). It even boosted the brand's online mentions and positive sentiments to over 200%.

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