Eunice Tria Casas

Campaign Brief Asia •

GIGIL Philippines wins Silver in the Cannes Film Lions: Thailand scores 5 of Asia's 8 Bronze Lions

The Bronze Lion winners from Asia can bee seen below.
Ogilvy Bangkok has been awarded 2 Lions for both their ‘Under My Skin’ for Thai Life Insurance and ‘Not Very Sweet’ for Dutch Mill Delight 0.1% Sugar.
MullenLowe Singapore’s ‘As Close As You Can Get – Concert’ spot for Prism+.
Soho Square Bangkok’s ‘The Boxer’ for Colgate.
Wolf Bangkok’s ‘Go For Launch’ for CP Chicken.
Sour Bangkok’s ‘Sabina Braless’ for Sabina.
TBWA\Media Arts Lab Tokyo (together with Los Angeles, Mexico and Miami offices) f...
Campaign Brief Asia •

Grab's new spot says you can have a "No Sweat Summer" via GIGIL Philippines

That’s what happened in Grab’s most-recent summer ad. The film takes us through the day of a lovable character as he goes about his daily tasks. From commuting, working at his office, and cooking a meal at home—he was always accompanied by waterfall-level sweat. Using this exaggeration, Grab was able to promote its services like the air-conditioned GrabCar and ordering cold drinks from GrabFood (no need to step out to the scorching heat of the sun).
When the heat is unforgiving, Grab is here to...
adobo Magazine Online •

Philippines secures 26 spots at this year's MAD Stars shortlists – adobo Magazine

BUSAN, SOUTH KOREA — MAD Stars, one of the region’s biggest award shows, is happening from August 21 to 23. The organizing committee has unveiled this edition’s finalists ahead of its much-awaited festival run this year. For the Philippines, 26 finalists have been announced from eight agencies: Dentsu Creative Philippines, Leo Burnett Manila, Gigil, MullenLowe TREYNA, TBWA\ Santiago Mangada Puno, Oliver Philippines, and Leron Leron Sinta.The agency secured seven spots in this year’s MAD Stars sh...
Campaign Brief Asia •

Centaur powers through land and sea for his wife in Rogin-E Boost spot via GIGIL Philippines

The film resembles old-school Filipino films, and it opens with a wife who receives dull-looking pearls from a courier service instead of the real, gleaming ones she expected. This leads her centaur-husband to venture on a long action-packed journey for real pearls, which in the end is successful.
Only a month since the film’s launch, sales and demand have skyrocketed by 3119% vs. previous month—a testament to the impact of the Rogin-E Boost’s campaign.

The film resembles old-school Filipino fi...
Campaign Brief Asia •

GIGIL creates new Netflix spot encouraging Filipinos to watch Black Knight

Being summer in the Philippines, everyone was feeling the heat to the point of passing out, much like in the show. Using this insight, the brand delivered a film showing Pinoy summer dystopia. A delivery man arrives to save the day with some oxygen, only to reveal something that makes the residents faint again. That he’s actually OppaPa P, one of the country’s most breathtaking actors.
VIEW THE FILM
Credits
Agency: GIGIL
Senior Art Director: Heninah Salud
Senior Art Director: JC Aujero
Art Dir...
adobo Magazine Online •

Independent agency GIGIL wins Silvers, Bronze for PH at the 2022 Clio Entertainment Awards - adobo Magazine Online

MANILA, PHILIPPINES — Celebrating creativity in the entertainment business, the Clio Entertainment Awards recently announced its winners spanning the globe. One Philippine agency had the good fortune to be recognized with wins for their work with streaming giant Netflix.GIGIL was shortlisted for the medium of Theatrical/Film: Social Media in the Social Content Campaign category. This particular campaign (dubbed “Globe”) promoted the Netflix film Red Notice on Netflix and saw the iconic SM Mall o...
Campaign Brief Asia •

Chocolate dad unhinges chocolate craving family in quirky new Choco Mani film out of Gigil Manila

The humorous film sees a mother and her son mould together their lost husband and father out of Choco Mani chocolate to once again create their happy family.
Soon after the spot takes a turn when the mother and son begin to get chocolate cravings – and suddenly the husband/father becomes an object of desire.
The film was directed by Sheron Dayoc via production company Southern Lantern.
VIEW THE FILM
Credits
Director: Sheron Dayoc
Producer: Sasa Abella
Production House: Southern Lantern
DOP: Myc...
Campaign Brief Asia •

GIGIL Philippines inserts ‘Ninong' into Netflix Christmas trailer to promote new films

GIGIL were tasked with the job and took inspiration from the person most associated with Christmas in the Philippines, and made him the campaign handle: ‘Ninong’.
‘Ninong’ is the Filipino word for ‘godfather’: the man who acts as sponsor to a child during their Catholic baptism. In the Philippines a person’s godfather is expected to give money to their godchildren at Christmas. That’s why they go into hiding during the Christmas season, Filipinos joke.
GIGIL’s campaign gives Filipinos the chance...